I had the pleasure of collaborating with Carl, founder of Madra World, on a brand refresh and the creation of new patterns for their summer collection (with more still to come!).

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Madra’s identity is deeply rooted in being hand-sewn in Ireland and centred around a sense of family, for both dogs and their humans. I set out to reflect this connection in a visual identity that captures what Madra is all about: making dog walks easier and more enjoyable through thoughtfully designed leads and accessories.

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Over four months, we developed a refreshed visual system, a refined brand tone, and some fun new patterns. While the full rollout is still in progress (so not everything is live just yet!), I’m excited to share a peek at what we’ve been building together.